Why is it that when I create a title like,

Slide Giving Up on Facebook? What’s It Really Mean?

why does Wordpress (and now Disqus) translate the title link into something like:  http://leveragingideas.disqus.com/slide_giving_up_on_facebook_what8217s_it_really_mean/#comment-622248

what8217s?????

Come on if you see apostophe s (’s) you should just put an S dammit!