fred-wilson:

This is a very important idea, not least because I f@cked it up in my recent launch. This is the key insight:

“The burden is on the designer of the system to meet a need, entertain, or inform their users. They also have to seduce those users, hiding complexity, revealing one layer at time, always enticing, never intimidating, until the user one day finds they are intimately familiar with power and the pleasures of the service.”

Once the insight has been made, the solution is obvious. Not sure if I have the jets to get it done, I’m a product guy rather a social engineer. But, they ain’t lowering the hoop just because I’m 5’ 10”. We’ll see.

Originally posted as a comment by Ted Murphy on Union Square Ventures using Disqus.